Marketing Claims

Legal Decent, Honest, Truthful?

With more choice, competition and regulation and an even more demanding student – getting marketing claims right has never been more important.

Everyone in education wants to do the right thing for students but an increasingly complex and competitive environment means that it’s never been more important to communicate your value in the best possible way, confident that supporting evidence is to hand.

We offer a full range of marketing claims services including:

  • Marketing claims auditing
  • Consulting and training
  • Claims substantiation reports
  • Claims mapping
  • Marketing claims strategy

Pragmatic solutions

Clearly you want to be on the right side of the guidelines and regulations but neither do you want to over-correct – under representing your value to prospective students. We offer pragmatic advice and support enabling you to make the right judgments for your specific situation. We can do this because of our extensive experience both in education and other highly regulated sectors

Value matters, values matter more

Reputations really matter in education and are hard won over the long term which is why we place a big emphasis on getting to the heart of your unique value as part of our consideration

Experience you can trust

Managing Director, Geoff Hurst has over 30 years experience of brand and marketing campaign claims for leading not for profit and commercial brands including BT, Times and Sunday Times and Boots.  Prior to founding the agency he was the Director of Market Strategy for A level exam board AQA. Uniquely he was both the Strategic Marketing Director for the consumer champion Which? As well as the professional body for marketers, CIM.

Project Director, Anthea Davies background prior to education was in project management and communications in the highly technical and regulated pharmaceutical market place. Brands include McCanns, Publicis Health, GSK, Pfizer & Novartis. Anthea is our lead for the claims substantiation reports and audits.