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Marketing strategy and planning in the Education market – with a difference

Historically, there perhaps hasn’t been the need for ‘marketing’ in its fullest sense in the Education sector but with so many recent policy changes the education landscape is changing – fast.

Whether chasing challenging revenue targets or student numbers, we believe that what was once a product led sector now has to look to  market strategy or marketing to keep ahead – communication and promotion alone  isn’t enough anymore – insight, strategy formulation and proposition development are now requisites for keeping ahead.

Against this background we believe in the student/consumer journey, their rights and their expectations and understand how their new found consumer power will change this into a competitive/dynamic market.

Outcomes driven, evidence based

We are a small team of marketing strategists specialising in education and assesment and using our backgrounds in the world of commerce combined with sound knowledge and expertise in Education, we help people and companies to create their roadmap and to achieve their goals.

Most of us know what the general problem is but not quite sure how to put it right, we can work with you to:

  • Gain an in-depth understanding of the real problems you face
  • Help you to decide on your realistic goals, generate options and to formulate the strategy
  • Provide the helping hand to create and deliver the roadmap and action plan

We work with you along the way, providing as much or as little support as you need – or if you just want to hand it all over to us, we can do that as well.

Lets talk

If you are facing new challenges, unsure about what to do or if you just don’t have the resource and feel you need some help – please get in touch. Call Geoff Hurst on 01628 477 3384 he would be very happy to discuss your situation and how we may be able to help you.

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