Welcome

Marketing in education matters

A lot is changing for people in education: as students seek out better value routes to qualifications and careers, institutions compete even harder to attract the best, in turn demanding that edtech and other providers deliver even better value to them – Demand generation, brand building, value delivery and all round better marketing have never mattered more

 

Marketing strategy in education – with a difference 

Altain Education has been working and consulting at the heart of education for over 10 years and help people and companies to succeed in this competitve market through applying our unique blend of  experience in education and backgrounds in the world of commerce

Our services

Some of the services we provide:

  • A heads-up on the changes within the UK education ‘market’ with particular expertise in exams and assessment
  • A diagnosis – from a commercial health check, to fully fledged ‘gap analysis’ in the areas that matter the most to you and your organisation
  • A research project to find out what your customers really think
  • A specific problem that needs fixing eg re-branding for a specific audience such as teachers, or creation of a teacher/customer engagement programme
  • A segmentation analysis – ‘one size fits all’ may be de rigueur for policy interventions but doesn’t cut it when it comes to achieving commercial goals
  • A strategy and action plan – pulling it all together for you and your team
  • Internal communication campaign for sharing within the wider organisation
  • And sometimes help with implementation – helping to get your project off the ground

Let’s talk

If you are facing new challenges, unsure about what to do or if you just don’t have the resource and feel you need some help – please get in touch. Call Geoff Hurst on 07824 773384/01628 421666 and he would be very happy to discuss your situation and how we may be able to help you